LOS ANGELES–(COMMERCIAL THREAD) – Amy Choyne, Director of Marketing for the United States Tennis Association, is a featured guest this week on the Impact podcast with John Shegerian. The show is hosted by Shegerian, Chairman and CEO of ERI, the nation’s leading fully integrated IT and electronic asset disposal provider and cybersecurity-focused hardware destruction company.

As CMO, Choyne oversees all of USTA’s marketing efforts in each of its divisions, including community tennis and the focus on driving the USTA’s mission and tennis overall participation in it. country, as well as all aspects of USTA’s professional tennis interests, including the US Open, which is owned and operated by the USTA.

Choyne joined USTA after a multi-faceted retail marketing career that included executive roles in various international brands including Aeropostale, Kenneth Cole Productions, Anthropologie and Barneys New York. His responsibilities cover the entire marketing spectrum, from creative campaign development to strategic branding and brand imagery, as well as digital marketing development and database management. Other top brands for which Choyne has held senior marketing roles include Limited Brands, Giorgio Armani, and A | X Armani Exchange.

Chatting with Shegerian on the podcast, Choyne shared details about the upcoming 2021 US Open, USTA’s initiative to get more young people active and play tennis, and how the pandemic has affected the sport as a whole.

“It was an honor to have Amy on our show,” Shegerian said. “As one of the most influential executives in the tennis world today, his efforts to preserve the legacy of the great sport of tennis and make it accessible and enjoyable for generations to come are particularly admirable.”

Each week, Impact Podcast guests are invited as thought leaders to share with listeners first-hand testimonials about how they are able to make the world a better place every day.

Recent guests included executives from Verizon, Best Buy, General Motors, JetBlue, Comerica Bank, Goodyear Tire, Virgin, GE, New York City, Beyond Meat, Lipton Tea, Patron Tequila, Panasonic, Molson Coors, Seventh Generation, Ecosia , Waste Management, the Ellen MacArthur Foundation and a number of fascinating thought leaders and game changers, including Martin Luther King III; real estate giant and television personality Ryan Serhant; writer / actor / author Jeannie Gaffigan; softball legend and ESPN baseball presenter Jessica Mendoza; Pioneer in the treatment of PTSD, Dr. Rick Doblin; ESPN radio personalities Sarah Spain and Israel Gutierrez; Rich Roll ultra-endurance athlete; sports journalism pioneer Shelley Smith; legendary actor Ed Asner; and hundreds more.

the Impact podcast with John Shegerian is available for listening on ImpactPodcast.com, Apple iTunes, Amazon Music, Google Podcasts, Audible, libsyn and as part of iHeartRadio’s digital broadcast, reaching over 120 million users.

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