MINNEAPOLIS, August 3, 2021 / PRNewswire / – Pluralytics, a natural language processing startup that is the first system using AI to match company language to customer values, today announced that it is officially launching its ValuesFinderâ„¢ produced and raised over $ 1 million in seed funding. The company also announced the following innovative and value-driven companies as corporate clients in its early adoption program: Speedway Motors, Nelnet Renewable Energy and two Fortune 500 companies. This product launch is timely, because goal-oriented businesses and all businesses are responding to the meteoric rise of the values-based consumer, investor and employee. Many companies are also rethinking how to communicate with value-driven stakeholders following the social and political events of 2020. Language choice directly affects how consumers connect to brands and products.

Pluralytics is the first linguistic intelligence solution powered by people’s values. From email to social media and the web, the platform “reads” content, analyzes who it’s for – and why – then recommends language to deepen engagement. Using an analysis of millions of words and phrases, Pluralytics uncovered models that predict how language will appeal to someone’s values ​​and help brands maintain a consistent ValuesVoice voice.â„¢ and the tone in all their communications. Technology has consistently achieved higher email response rates, up to 140% increase across all platforms.

The company’s tour de table was led by Austin-based Ecliptic capital, which focuses on start-up investments in innovative companies that are poised to expand on a large scale, regardless of industry or geography.

“Pluralytics uses behavioral science and machine learning to improve the way we communicate, which has the potential for global change,” said Adam lipman, co-founder and managing partner of Ecliptic. “2020 has shown us that we are at a critical inflection point when it comes to being goal-oriented and Pluralytics is uniquely positioned to help countless organizations connect meaningfully with their stakeholders. , which require an alignment of values. “

Speed ​​track motors, a manufacturer, retailer and distributor of high-quality auto parts and racing products uses the software to add a signal of value to its digital messaging for products and uses the platform’s language suggestions to optimize the copy on its website.

“Speedway Motors is more than a speed store or a parts supplier. We are partners in our customers’ passion for cars, ”said Betsy grindlay, Marketing Director of Speedway. “Pluralytics gives us an analysis of our message that helps us build on the values ​​signal, which is a key part of the Speedway brand. Their linguistic ideas and suggestions were great.

Renewable energy Nelnet (subsidiary of Nelnet, Inc, NYSE: NNI) is a leading community solar energy provider that finds subscribers for community solar energy projects and uses Pluralytics ValuesFinderâ„¢ platform for interacting with current and new demographics with values-driven messages. “Consumers are increasingly making value-based decisions,” said Randall Myers, Marketing Director of Nelnet, Inc. “We use Pluralytics to understand how values-driven people in each generation interpret our renewable energy message. Thanks to their recommendations, we are then able to improve the words we use to better connect with our customers. “

Pluralytic was co-founded by Alisa miller, former CEO of Public Radio International (PRI), which provides programming for more than 850 radio stations; Rick byrne, who was PRI’s senior vice president of strategy and business development; and Morteza Nia, Ph.D., who has held leadership roles in Fortune 500 companies as well as tech startups. The company raised more than $ 1 million in seed funding in a funding round led by Ecliptic Capital based in Austin, Texas, and he was selected to participate in the Creative destruction lab (CDL) seed program, which focuses on “early stage companies with a massively scalable scientific and technological vocation”.

“Over 50% of consumers actively consider a company’s values ​​when making purchasing decisions and will walk away if there is no alignment. And it’s higher for Millennials and GenZ. Values ​​guide decisions and words convey values, ”Miller said. “Pluralytics is like the 23andMe of values. We’ve analyzed millions of words, phrases, and other cues to create predictive models of what language the language is likely to connect with based on a person’s unique combination of values.

To celebrate the launch of ValuesFinder, Pluralytics is offering a limited number of companies free access to its platform to rate and optimize content. To take into consideration Request a demo.

About Pluralytics
The Pluralytics ValuesFinder SaaS platform powers values-driven communications. It identifies language patterns and matches them with people’s values ​​by analyzing content on any channel and defining which value-driven consumer segments a brand aligns most with – and why. He recommends language to attract more people with scientific precision to scale and measurable improvement in engagement and conversion. For more information, visit www.pluralytics.com.

SOURCE Pluralytic

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