MarketInk: Newsradio KOGO Wins Regional Edward R. Murrow Award
San Diego Newsradio 600 radio station KOGO has been honored by the Radio Television Digital News Association with a 2022 Regional Edward R. Murrow Award in the Large Market Newscast category for Region 2, which covers California, Hawaii and Nevada.
KOGO was the only radio or television station in San Diego to win an RTDNA Murrow regional award. Regional winners will be advanced to the national competition.
The KOGO award was given for an entry titled “KOGO News with Phil Farrar”. Farrar, who moved to San Diego from Chicago, has worked in the local market since 1992 as a television anchor, journalist and sportscaster. He joined KOGO in 1997.
A statement from the judges said: “Anchor Phil Farrar smoothly weaved critical, forceful and factual words. Along with his fellow broadcast journalists, they presented a fast-paced, moving, relevant and accurate newscast filled with the latest information that covered COVID, other health issues, crime, those pesky robocalls, where to find the best restaurant in San Diego with traffic and weather reports.
“KOGO and the staff are proud to now be considered for a national Murrow Award,” said Farrar.
“We are all very proud and very grateful to Phil,” said Cliff Albert, KOGO News Director.
The Murrow Awards recognize the best in electronic journalism produced by radio, television and digital news organizations around the world. RTDNA will announce over 700 regional awards across 14 regions through the end of May. National winners will be announced in the summer of 2022.
Healthcare Communicators Present Annual Awards
The Health Care Communicators of Southern California, a professional networking group, recently presented its Finest Awards recognizing excellence in healthcare marketing and advertising campaigns.
Keith Darce and Steve Carpowich, both public relations managers at Scripps Health, were named Communicators of the Year for their COVID-related communications efforts. The two responded to over 1,000 media inquiries which resulted in 4,330 impressions and reached around 3 billion people.
Gold, silver and bronze awards were presented in 38 categories, including public relations, advertising, digital marketing, editorial, collateral and special events. Organizers said 111 entries were received from organizations in San Diego, Los Angeles, Orange County and the Inland Empire.
Tri-City Medical Center received 22 awards and Scripps Health won 12 awards. Other multiple award winners include University of California San Diego Health (seven awards), Millennium Health (seven awards), Rady Children’s Hospital San Diego (six awards), and Lagrant Communications (five awards).
Four awards each were given to Loma Linda University, Providence Little Company of Mary Medical Centers and Super Dentists. Lifesharing won three awards.
Unique winners included American Specialty Health Inc., California Schools, Reveille Inc. and City of Hope Orange County, Salk Institute for Biological Studies, San Diego State University School of Public Health, Scripps Research, TrueCare, UC San Diego Health Sciences and Westbound Communications.
Tri-City received the Best in Show award after achieving the highest overall score among all entries.
In a statement, Tri-City said its recent marketing campaigns were focused on celebrating its 60th anniversary. Anniversary-related marketing projects included “Pockets of Awesome” exhibits, which featured photographic art from Carlsbad, Oceanside and Vista, as well as “Heroes Live Here” exhibits that showcased the work of doctors, nurses and staff.
“The pandemic has heightened public awareness of heroes who have answered the call to care for others,” said Aaron Byzak, Tri-City’s director of external affairs. “These projects have allowed us to honor them and the communities we serve. I am proud of the small but mighty External Affairs team that brought these projects to life.
Members of the networking group include communications professionals who work in the health, wellness, biotechnology, medical device, health information technology and pharmaceutical industries in San Diego, Los Angeles and Orange counties, as well as the Inland Empire.
ALS Association gears up for fundraiser live stream
The San Diego ALS Association will present a three-hour live broadcast on live television of its Fiesta 2022 fundraising dinner starting at 6 p.m. on Wednesday, May 18. Viewers watching on alsfiesta.com will include Supporters Who Can’t Nobody, fundraiser to be held at the Valley View Casino & Hotel in the Valley Center community in North County San Diego.
“The show will be a full production with live red carpet style interviews from attendees, dignitaries and sponsors, along with commentary on the event and a live broadcast of the event program and speakers,” said said Steve Becvar, executive director of the ALS Association. “We are excited and anxious at the same time.”
Becvar believes the option of offering an online viewing experience to watch an event in person is something other nonprofits will replicate in the future to increase attendance to pre-COVID levels.
“We considered many factors before making the decision to add a live TV broadcast to our in-person event,” Becvar said. “ALS is such a debilitating disease that it prevents mobility. This progressive and terminal disease takes away the ability to walk, dress, write, speak, eat and breathe. Every 90 minutes someone is diagnosed with ALS, and every 90 minutes someone loses their fight against this deadly disease.
“So a live stream is our way of inviting families living with ALS to participate in the event without being there in person.”
SLA officials expect the online audience to far exceed the 200 participants expected in person. Tickets to attend are priced at $500 per person or $4,000 for an eight-seat table.
The ALS show host will be Emmy Award winner Jane Mitchell, a veteran journalist from San Diego. A native of San Diegan (she was Miss Coronado in 1980), Mitchell covered the San Diego Padres as on-air talent for Cox Communications’ Channel 4 San Diego during a 15-year run.
From 1997 to 2011, she was also producer and host of “One on One with Jane Mitchell”, a monthly television show that featured interviews with San Diego’s biggest sports personalities, from young stars to Hall of Famers. . After 100 episodes and 27 Emmy Awards, the show ended in 2011, when the Padres transferred the broadcast rights to Cox’s game to the regional Fox Sports network.
Mitchell is a longtime supporter of the ALS Association. His father, J. Wallace Mitchell, a retired Navy commander known as “Wally”, was diagnosed with ALS in 1991. Wally died in 1994 at the age of 74.
From 2004 to 2012, Jane served as Chair of the ALS Local Chapter Board of Directors. She was honored at the 2016 ALS Fiesta Benefit Dinner with a Lifetime Achievement Award. Today, she sits on the chapter’s advisory board.
In addition to conducting interviews before the dinner program begins at around 7 p.m., Mitchell will stroll through the poolside reception featuring the Mariachi Band, Silent Auction and scenic views of Valley Center.
Melissa McElvain, director of development for ALS, also plans to conduct interviews with sponsors during the ALS broadcast. The main sponsor of Fiesta 2022 is Ionis, a pharmaceutical company based in Carlsbad.
The ALS broadcast will also include information about the support and advocacy services provided by the ALS Association and details about future ALS fundraisers, including the group’s Walk to End ALS in Greater San Diego in October. .
The ALS dinner program emcee will broadcast personality Ted Leitner, recently named to the San Diego Padres Hall of Fame. Leitner was the primary voice of play-by-play radio for the baseball club from 1980 to 2020. He was a broadcaster for 43 years in San Diego and continues to be the voice of Aztec football and basketball from San Diego State University.
Dinner speakers will include retired San Diego State University basketball coach Steve Fisher and Todd Witt, who lives with ALS. Fisher’s son Mark, who is a basketball coach at San Diego State University, was diagnosed with ALS in 2011.
ALS, or amyotrophic lateral sclerosis, is a progressive neurodegenerative disease that affects neurons, or nerve cells, in the brain and spinal cord. There is no cure, cause or life-extending treatment for ALS, often called Lou Gehrig’s disease, named after the New York Yankees baseball player who died of ALS at the age of 37 years old in 1941.
Eventually, people with ALS lose the ability to initiate and control muscle movement, which usually leads to complete paralysis. The life expectancy of a person with ALS is two to five years after the diagnosis of the first symptoms.
PRSA to discuss StrStrategic planning
The San Diego-Imperial Counties Chapter of the Public Relations Society of America will host a webinar on “Why You Need to Create a Strategic Plan” from noon to 1 p.m. Wednesday, May 18, on Zoom.
Discussion topics will include the elements of a strategic plan, the value of research, and how a plan will build your C-suite credibility.
Panel members will include Matt Nagel, director of communications and marketing, University of California, San Diego; Cheryl Robinson, Director of Communications and Marketing Special Projects, UCSD; and Arturo Garcia, Director of Marketing and Communications, Museum of Photographic Arts. The moderator will be Anne Buckley, UCSD.
The cost to attend the webinar is free for members, $15 for non-members.
Rick Griffin is a public relations and marketing consultant based in San Diego. His MarketInk column appears weekly on Mondays in the Times of San Diego.