Apple Executives Talk About M1 iMac and iPad Pro in New Interview
Last week, Apple unveiled at its “ Spring Loaded ” event the new 24-inch color iMac and the fifth-generation iPad Pro with M1 chip, Liquid Retina XDR display in the 12.9-inch model, etc. In a new interview with TechCrunch, Greg Joswiak, senior vice president of global marketing at Apple and John Ternus, senior vice president of hardware engineering, discuss the differences between the new iPad Pro and the M1 mac line.
âThey are at opposite ends of a spectrum of thought and the reality is that neither is correct. We pride ourselves on the fact that we work really, really, really hard to have the best products in the respective categories. The Mac is the best personal computer, that’s right. Customer satisfaction would indicate this is the case, by far, “ Joswiak said.
âContrary to some people’s beliefs, we never think about what we shouldn’t be doing on an iPad because we don’t want to trespass on the Mac or vice versa,â says Ternus. âOur goal is to find out what is the best way? What’s the best iPad we can do What are the best Macs we can do. Some people are going to work with both, some people are going to kind of lean towards one of them because it meets their needs better and that is, it’s okay.
They also explain that when the first iPad Pro was announced, Photoshop did not exist and that Apple was pushing the boundaries to create a space “for developers to come and fill it”.
âNo creative application could use it immediately. But now there are so many that you can’t count. Because we created that ability, we created that performance – and by the way, we sold quite a few of it – which is a really good combination for the developers to then come in and say I can take advantage of it, âsays Joswiak,
In the interview, the two executives also touched on mini-LED display technology, the M1 chip, and the new Center Stage feature. With a new 12MP Ultra Wide camera in the TrueDepth system, the iPad Pro can now focus on the person speaking in a more natural way:
âIt’s one of the examples of some of our favorite things to do because of the way it properly combines hardware and software,â says Ternus. âSo of course it’s the camera, but it’s also the SOC and the algorithms associated with person detection, panning and zooming. There’s the taste kind of thing, right? Which one is; how to do something that feels good, it doesn’t move too fast and it doesn’t move too slowly. It’s a lot of talented and creative people coming together and trying to figure out what makes it like Apple. “
Joswiak also points out that the PC market is growing and that Macs are overtaking the growth of Windows PCs and doing âpretty wellâ. He says the majority of Mac customers have an iPad “because they’re using the right tool at the right time.”
“And it is also the case that it is not an” either or “. The majority of our Mac customers own an iPad. It’s a great thing. They don’t have it because they’re replacing their Mac, it’s because they’re using the right tool at the right time.
To end the interview, Joswiak explained why he doesn’t think of the iPad as a tablet:
âThere are iPads and tablets, and tablets are not very good. IPads are great, âsays Joswiak. âWe’re always pushing the boundaries with the iPad Pro, and that’s what you want leaders to do. (..). Who else would you like to do this besides us. And then once you’ve seen it, and once you use it, you won’t have any questions, you’ll be glad we did.
You can read the full interview here.
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